Hotel Customers Who 'Borrow' Towels Come Clean In BookPOSTED: 10:02 am EDT October 20,
2004 ATLANTA -- The Holiday Inn green-striped towels have wrapped wet swimsuits, priceless antiques and countless souvenirs. In a pinch, they have also served as diapers, band-aids and security blankets. True accounts from guests who have "borrowed" the hotel's towels are detailed in a new book. Proceeds from the book sales will benefit Give Kids The World, a non-profit resort for children with life-threatening illnesses."This book is not as much a celebration of the Holiday Inn towel as it is a celebration of the very people who possess them," said Holiday Inn's Mark Snyder. "The towels are physical reminders of fond and special memories that live on in the hearts and minds of their owners."Recognizing the towel-borrowing trend as guests' affinity for the beloved brand rather than petty theft, Holiday Inn gave the world a chance to tell its Holiday Inn towel stories by declaring Aug. 28, 2003, "Towel Amnesty Day."For every towel story shared, Holiday Inn donated and matched $1 to Give Kids The World.The response was overwhelming as thousands of people wrote to share their experiences.Of the stories included in the book, topics range from the humorous to the touching.
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True accounts from guests who have "borrowed" the hotel's towels are detailed in a new book. Proceeds from the book sales will benefit Give Kids The World, a non-profit resort for children with life-threatening illnesses."This book is not as much a celebration of the Holiday Inn towel as it is a celebration of the very people who possess them," said Holiday Inn's Mark Snyder. "The towels are physical reminders of fond and special memories that live on in the hearts and minds of their owners."Recognizing the towel-borrowing trend as guests' affinity for the beloved brand rather than petty theft, Holiday Inn gave the world a chance to tell its Holiday Inn towel stories by declaring Aug. 28, 2003, "Towel Amnesty Day."For every towel story shared, Holiday Inn donated and matched $1 to Give Kids The World.The response was overwhelming as thousands of people wrote to share their experiences.Of the stories included in the book, topics range from the humorous to the touching. 





