BOSTON -- With almost one-third of the population of the United States over the age of 50, many baby boomers are finding creative ways to reinvent their lives as they move on from their original careers.

NewsCenter 5's Natalie Jacobson reported Thursday that some are turning toward New Directions, a company that helps successful men and women find fulfillment in their next stage of life.

"For the first time in history, maybe, career is not the biggest part of your life," New Directions Chief Executive Officer David Corbett said.

The World Health Organization said that those who live to 50 in good health have an excellent chance of living to 100.

"You can't play golf for 30 years," Corbett said. "They are bored. They say, 'I've never felt so goalless, so unfulfilled, so isolated in my life. For the first time they say, 'I hit a brick wall. For the first time in my life, I don't know what I am doing next.' We have early-bird specials for seniors, senior discounts, senior seats -- my god, we have adult day-care," Corbett said.

Corbett and his team help individuals complete a plan to balance their lives.

"It's a balanced mix of activities," Corbett said.

Hardware store owner David Marshall, 51, was the chief executive officer of a major real estate agency.

"I chased the dollar as much as anybody, but I have limits to what I need. I had a darn nice lifestyle. Once I got to that point, then it wasn't about the dollar. It was about how much free time can I create and what can I give back?" Marshall said.

Marshall sold his company and went into the hardware business. The financial success of his career, combined with having lived the rush of the corporate life, left Marshall in the position to embrace a new direction.

"As long as I make enough money so I don't go under, I can pretty much do what I want. I have time when I want it. That, to me, is freedom," Marshall said.

Jean Proulx Dibner, 63, volunteered to be a part of a major layoff at her company, Avid.

"When you are responsible for $500 million in revenue, you don't have a lot of time to just relax and enjoy life," Dibner said.

Dibner knew she was ready to move on, and her company sent her to New Directions.

"She took a time out, and when she stepped back, stepped away and decompressed, she started to think in broader terms," Corbett said.

Dibner turned her childhood love of sculpting into a business.

"I think we just keep reinventing. I am starting in January an apprenticeship program for advanced sculptors. It’s to help teach them skills, but also to teach them how to unlock their own story and bring their own creativity to the medium," Dibner said.