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Bridal Shop Offers Free Gowns For Military Brides

Watertown Store Joins Nationwide Charity

POSTED: 11:25 am EDT October 28, 2009
UPDATED: 12:55 pm EDT October 28, 2009

A Watertown bridal shop is giving away free designer wedding gowns to military brides-to-be in honor of Veteran's Day.

Viva Amore
Viva Amore
Viva Amore Bridal Salon is joining Brides Across American to honor Military personnel who have served in Iraq, Afghanistan, or whose finaces are on active duty with free gowns.

"With the economy at its lowest and military couples are struggling to afford a wedding, it is important that we come together to show our appreciation for their brave service and commitment to our country," said Heidi Janson, founder of Brides Across America.

The event takes place from Nov. 10 to Nov. 13. To qualify, brides must be engaged, on active duty in the military, or have a fiancé on active duty in either Iraq or Afghanistan. All military brides must show ID, copy of deployment papers, orders or other qualifying proof.

Brides do not have to reside in the area where the giveaway is taking place. The event has limited amounts of gowns and is on a first come first-serve basis.

Viva Amore offers many high-end designer wedding gowns, including Amsale, Jim Hejlm, Reem Acra, Jasime and Watters. The shop owners, a mother and daughter duo, said they have a special place in their hearts for the charity because their son/brother is a Marine.

Brides Across America and its partners have given more than 1,500 wedding gowns nationwide since its inception.

For more information about the event, call Viva Amore at 617-924-4600.

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