Dating Service Costs Consumers Big Dollars, Little Return
Undercover Investigation Reveals High Pressure Sales Tactics
POSTED: 4:16 pm EST February 10,
2008
UPDATED: 10:01 pm EST February 14,
2008
BOSTON -- A Massachusetts-based dating company boasts a 20-year record of happy endings, but "The Right One" has left a trail of unhappy consumers.Team 5 Investigates Susan Wornick reported Sunday that the dating service includes personality profiling and criminal background checks. The dating service said that just last year 76 members got engaged or married.But former clients told Team 5 Investigates a different story. They said the company used high-pressure sales tactics, and the supposedly well researched matches they made were reprehensible. Consumers said they lost thousand of dollars in membership fees, with no hope of a refund."They pushed all the right buttons," said "Eileen," who asked that her real name not be used. "They told me they had many members and yes, they are in your age group."Eileen paid "The Right One" $1,600 and was promised 4 introductions. But she said she only got one in 6 months, which amounted to a phone call from a rude man."When I called him he said he had no idea what I was talking about or who 'The Right One' was," Eileen said."Beverly," who also asked that her real name not be used, paid $5,000. She said her first experience was awful. On the phone, she said, the man sounded drunk. The date was upsetting."Within the first half hour, he's telling me about some sexual exploit he had in a women's bathroom," said Eileen. "And I just thought, what is this?"Team Five Investigates heard from other consumers about problems with "The Right One." Most were too embarrassed to do interviews. But dozens of people filed complaints with the Better Business Bureau and the State Attorney General.Eileen and Beverly said they didn't expect instant romance, but the matches made by "The Right One" weren't even close."When you say you want someone who is active, you don't hook them up with a couch potato," said Beverly. "I paid for a premium service and I did not receive premium service."Feeling duped, both women asked for refunds. Both were refused. Paul Falzone, CEO of "The Right One," said they rarely give refunds."We need to keep them realistic on the goal they came here for," said Falzone. "We don't need them looking for reasons to get out."Team 5 Investigates went undercover and recorded "The Right One" sales presentation at their Rhode Island office. There were a variety of packages as high as $8,000. The pitch was fast and confusing.Sales representative: "As a guarantee on the standard, I will give you one more. On the deluxe, you will get two more. You end up with 17 here. With this you end up with 25, because I give you three more as a first visit."The representative assured our female producer plenty of introductions."You'll get introductions at a rate of every four to six weeks, like one a month," she said. But Team 5 Investigates obtained a contract from "The Right One" that only promised referrals "as available." For Eileen, that meant one in six 6 months."They found a way to separate me from my money," said Eileen.The undercover investigation revealed there was no chance to go home and think about it.Sales representative: "I shred people's info. If someone won't sign, why hold on to it?"Team 5 Investigates: "Can I keep it?"Sales representative: "No. I can't allow that to leave the office."Falzone admitted that one counselor at that office was new and inexperienced."That's wrong," said Falzone. "The company policy is if someone wants to go home and think about it, they can do so."He admitted sales people are paid commissions. But he said most customers were happy. But the consumers we spoke to said quite the opposite."I feel like I was taken for a ride," said Eileen. "I was taken advantage of.""I feel conned, and I feel foolish," said Beverly. "I can't believe that I spent $5,000. I lost it all."Unlike other states, dating services are not regulated in Massachusetts. There is no state law giving consumers the right to cancel. "The Right One" insisted that many members have found love there, but the high cost and iron-clad contract requires very careful consideration.
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