Turner Broadcasting Apology Letter
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- February 2, 2007
To the Citizens of Boston:
Let me start with what is most important -- an apology, for the confusion and inconvenience caused in your community on Wednesday by an unconventional marketing tactic. We never intended this outcome and certainly did not set out to perpetrate a hoax. What we did is inadvertently cause a great American city to deal with the unintended impact of this marketing campaign. For this we are deeply sorry.We appreciate the commitment to the community demonstrated by Mayor Menino, Governor Patrick, Attorney General Coakley, the Boston Police Department and other local agencies in their response on Wednesday and have pledged to them our full cooperation as we work to understand what happened and why, and then to act responsibly on that information.Our focus today and in the days ahead is on demonstration to you the sincerity of our desire to dod what is right. What happened in Boston is a humbling reminder that reputation is something we earn every day. We are working to regain your respect.Sincerely,Phil Kent
Chairman and CEO
Turner Broadcasting System, Inc.
