Consumers are shutting their wallets; stores are shutting their doors. In this environment, only the creative will survive. Tonight, we'll see what strategies retailers are using to win new customers and keep old ones, and we'll see how shoppers are getting deals as a result.

Retail Recession: Segment One

Retail Recession: Segment Two

Retail Recession: Segment Three

Retail Recession: Segment Four

Show Resources:

Gilt Groupe (online sample sales)
Gilt Groupe special deal

Retailmenot (online coupon codes)
Retailmenot

Cheap Today (online sales directory)
Cheap Today

John Cass (marketing expert)
PR Communications/John Cass

Boston World Partnerships (globally promoting Boston business)
Boston World Partnerships

McGregor (men’s apparel)
Natick Collection

Street Attack (alternative marketing agency)
Street Attack

The Achilles Project (boutique and restaurant)
283 Summer St
Boston, MA 02210
(617) 423-2257
Achilles Project

Professor Jennifer Lerner
Harvard University, JFK School of Government
Jennifer Lerner

Bren Bataclan (artist)
Bren Bataclan’s project