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Series Win Means Free Furniture For Thousands

Millions Due To Jordan's Customers

POSTED: 5:45 pm EDT October 28, 2007
UPDATED: 6:22 pm EDT October 29, 2007

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Thousands of Boston Red Sox fans are sitting pretty.

That's because back in March they took advantage of a local furniture store's promotional offer for full rebates if the Red Sox won the World Series.

Jordan's Furniture promised free sofas, chairs and beds to customers who bought between March 7 and April 16, if the Red Sox won the title.

"We had some customers spend over $100,000 for a whole house full of furniture to get in on the deal,'' Eliot Tatelman, Jordan's chief executive officer, said.

Jordan's took about 30,000 orders during the promotion. Tatelman hasn't disclosed how much the rebates will be, but he won't have to pay it. He bought an insurance policy to cover the cost.

The promotional deal is insured for more than $20 million, according to Furniture Today, a weekly industry publication.

Callers to Jordan's were being directed to its Web site for information on applying for rebates.

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